When attending a Snowbomb Ski & Board Festival in 2012, you receive a 'Festival Value Pack' card. On the back of that card you will find an activation code and a few instructions. The instructions will take you to http://www.snowbomb.com/festival-activation-step-one/ Enter the activation code from the back of the card here. Click "Activate" and enter your info. Click "Activate" again. After completing this, you have both activated your card and created an account with Snowbomb, You can now login to the Snowbomb.com website with the username and password you just created. In order to view your deals with your Festival Value Pack, once logged in, visit the "My Account" tab. Inside of your account you'll find your deals in the "Festival Deals" tab.